為了幫助考生系統(tǒng)的復(fù)習(xí)外銷員課程，全面的了解外銷員考試的相關(guān)重點(diǎn)，小編特編輯匯總了2011年外銷員考試相關(guān)資料，希望對(duì)您參加本次考試有所幫助！

三、TRANSLATE THE FOLLOWING INTO AN ENGLISH LETTER IN A PROPER FORM：(20%)

寫信人：新路華貿(mào)易有限公司

地址：中國(guó)上海，興達(dá)路999號(hào)金星大廈(GOLDEN STAR MANSION)33層

收信人：JAMES BROWN &SONS，由日用品部(DAILY ARTICLES DEPT)辦理

地址：#304-310 JALAN STREET，TORONTO，CAN

日期：2000年6月30日

內(nèi)容：

感謝你6月15日的來(lái)函和樣品。

特告知，我方客戶對(duì)你樣品的試用結(jié)果非常滿意，但現(xiàn)在仍有些猶豫。

經(jīng)與同類貨物作仔細(xì)比較，我們發(fā)現(xiàn)你方報(bào)價(jià)有點(diǎn)高。當(dāng)前的洗發(fā)精(SHAMPOO)市場(chǎng)充斥著各種各樣的品牌，象REJOICE，POND`S等優(yōu)質(zhì)產(chǎn)品很容易買到。而且這些品牌都已得到我地市場(chǎng)的認(rèn)可。就洗發(fā)精而言，很多消費(fèi)者不愿接受新產(chǎn)品。你方產(chǎn)品作為新品牌，最大的賣點(diǎn)將是它的護(hù)發(fā)功能，質(zhì)量上雖然已達(dá)到客戶要求，但要想在我地市場(chǎng)打開(kāi)銷路，必須還要具備價(jià)格優(yōu)勢(shì)，否則是很難與一些老牌產(chǎn)品競(jìng)爭(zhēng)的。

JAMES BROWN & SONS

#304-310JALAN STREET.TORONTO.CAN

N：DAILY ARTICLES DEPAETMENT

DEAR SIRS;

NK YOU FOR YOUR LETTER AND SAMPLES SENT ON JUNE 15. WE`RE GLAD TO INFORM YOU OUR CUSTOMERS ARE VERY

SATISFIED WITH THE TEST RESULT OF YOUR SAMPLES. BUT THEY ARE STILL HESIING AT THE MOMENT.

AFTER CAREFUL COMPARISON WITH SIMILAR GOODS. WE FIND YOUR QUOION ON THE HIGH SIDE. THE CURRENT SHAMPOO MARKET

IS SWOLLEN UP WITH VARIOUS BRANDS. AND QUALITY BRANDS SUCH AS REJOICE AND POND`S ARE EASILY AVAILABLE. THESE BRANDS

HAVE ALREADY GAINED RECOGNITION OF THE LOCAL MARKET. IN TERMS OF SHAMPOO. MANY CONSUMERS ARE RELUCTANT TO ACCEPT NEW

PRODUCTS. AS A NEW BRAND. THE BIGGEST SELLING POINT OF YOUR PRODUCT WILL BE ITS HAIR CARE FUNTION. ALTHOUGH ITS QUALITY HAS ALREADY MEASURED UP TO OUR CUSTOMERS` REQUIRE

MENTS. IT STILL NEEDS PRICE ADVANTAGE IN ORDER TO OPEN UP A MARKET HERE. OTHERWISE IT CAN HARDLY COMPETE AGAINST THE ESTABLISHED BRANDS.

IN VIEW OF THIS.OUR CUSTOMERS REQUEST YOU TO REDUCE YOUR ORIGINAL PRICE BY 10%. PLEASE CONSIDER THIS AND GIVE US

A PROMPT REPLY.

YOURS FAITHFULLY

(SIGNED)

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（責(zé)任編輯：中大編輯）

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