為了幫助考生系統(tǒng)的復習外銷員課程，全面的了解外銷員考試的相關(guān)重點，小編特編輯匯總了2011年外銷員考試相關(guān)資料，希望對您參加本次考試有所幫助！

三、TRANSLATE THE FOLLOWING INTO AN ENGLISH LETTER IN A PROPER FORM：(20%)

寫信人：新路華貿(mào)易有限公司

地址：中國上海，興達路999號金星大廈(GOLDEN STAR MANSION)33層

收信人：JAMES BROWN &SONS，由日用品部(DAILY ARTICLES DEPT)辦理

地址：#304-310 JALAN STREET，TORONTO，CAN

日期：2000年6月30日

內(nèi)容：

感謝你6月15日的來函和樣品。

特告知，我方客戶對你樣品的試用結(jié)果非常滿意，但現(xiàn)在仍有些猶豫。

經(jīng)與同類貨物作仔細比較，我們發(fā)現(xiàn)你方報價有點高。當前的洗發(fā)精(SHAMPOO)市場充斥著各種各樣的品牌，象REJOICE，POND`S等優(yōu)質(zhì)產(chǎn)品很容易買到。而且這些品牌都已得到我地市場的認可。就洗發(fā)精而言，很多消費者不愿接受新產(chǎn)品。你方產(chǎn)品作為新品牌，最大的賣點將是它的護發(fā)功能，質(zhì)量上雖然已達到客戶要求，但要想在我地市場打開銷路，必須還要具備價格優(yōu)勢，否則是很難與一些老牌產(chǎn)品競爭的。

JAMES BROWN & SONS

#304-310JALAN STREET.TORONTO.CAN

N：DAILY ARTICLES DEPAETMENT

DEAR SIRS;

NK YOU FOR YOUR LETTER AND SAMPLES SENT ON JUNE 15. WE`RE GLAD TO INFORM YOU OUR CUSTOMERS ARE VERY

SATISFIED WITH THE TEST RESULT OF YOUR SAMPLES. BUT THEY ARE STILL HESIING AT THE MOMENT.

AFTER CAREFUL COMPARISON WITH SIMILAR GOODS. WE FIND YOUR QUOION ON THE HIGH SIDE. THE CURRENT SHAMPOO MARKET

IS SWOLLEN UP WITH VARIOUS BRANDS. AND QUALITY BRANDS SUCH AS REJOICE AND POND`S ARE EASILY AVAILABLE. THESE BRANDS

HAVE ALREADY GAINED RECOGNITION OF THE LOCAL MARKET. IN TERMS OF SHAMPOO. MANY CONSUMERS ARE RELUCTANT TO ACCEPT NEW

PRODUCTS. AS A NEW BRAND. THE BIGGEST SELLING POINT OF YOUR PRODUCT WILL BE ITS HAIR CARE FUNTION. ALTHOUGH ITS QUALITY HAS ALREADY MEASURED UP TO OUR CUSTOMERS` REQUIRE

MENTS. IT STILL NEEDS PRICE ADVANTAGE IN ORDER TO OPEN UP A MARKET HERE. OTHERWISE IT CAN HARDLY COMPETE AGAINST THE ESTABLISHED BRANDS.

IN VIEW OF THIS.OUR CUSTOMERS REQUEST YOU TO REDUCE YOUR ORIGINAL PRICE BY 10%. PLEASE CONSIDER THIS AND GIVE US

A PROMPT REPLY.

YOURS FAITHFULLY

(SIGNED)

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（責任編輯：中大編輯）

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