DVD for Rent

1 A pay-for-play system for video DVD will emerge by summer as an alternative, and possibly a competitor, to the DVD format currently available.

2 The new system, called Digital Video Express (Divx), operates like a DVD player, except for the specially coded discs. These will cost $5 for initial viewing over a 48-hour period and can be viewed again for additional fees and even purchased for unlimited viewing.

3 Divx combines the service of a video rental (出租的) store with the operation of a pay-per-view "IV channel. Unlike a rented videotape, though, the Divx disc needn't be returned. Customers can retain the disc for replay in the future at an additional fee, or simply throw it away.

4 Subsequent plays, or the purchase of unlimited-viewing rights, are billed to the customer's Divx account and charged to a credit card. The player's built-in memory keeps track of all Divx plays, and sends this information by toll-free phone modem (調(diào)制解調(diào)器) to the Divx record-keeping centre. Each Divx disc and player has a unique identification code, so the system knows which discs have been played and where.

5 Some Divx discs could be converted for unlimited play at a price likely to be lower than buying a conventional DVD. Others, called Divx Gold, would be sold from the beginning for unlimited play without further charge. Although conventional DVDs will run in a Divx player, conventional DVD players will lack the decoding (解碼) and communications ability to play Divx discs. Divx players will be offered by Panasonic, RCA, and Zenith.

6 About 100 discs will be available initially from Disney, Dreamworks, Paramount, and Universal, growing to 500 titles within a year. Other film makers have yet to adopt the Divx system, which is owned by retailer Circuit City, the 350-store electronics chain that bankrolled (提供資金)its development.

1 Paragraph 2

2 Paragraph 3

3 Paragraph 4

4 Paragraph 5

A Booming Business of Circuit City

B Superior Quality of Conventional DVD Discs

C The New System Called Divx

D Unlimited Play of Divx Discs

E Disc-play Tracking and Billing Systems

F Two Functions Combined

5 The Divx disc is different from the rented videotape in that once offered, the Divx disc

6 Every Divx disc has a special code so that the rental shop can identify which disc

7 If converted for unlimited use, the Divx disc

8 The conventional DVD player cannot play any Divx disc because the disc

A will not be taken back by the shop

B is specially coded

C is bankrolled by Panasonic, etc

D is likely to be cheaper than the conventional DVD disc

E has been played and where

F is owned by retailer Circuit City

【參考答案】1. C 2. F 3. E 4. D 5. A 6. E 7. D 8. B

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